Where markets are moving
Short, opinionated pieces on strategy, data, AI, digital products and growth. Written by the people doing the work.
Selling into the NHS in 2026: the real routes to market
The NHS still spends tens of billions a year outside its own organisations, but the buyers, the rules and the assurance bar have all changed. Here is what the evidence says about where to start.
Read · 6 minThe business of UK sport, 2026: where the money is moving
Record revenues, record audiences and record activity levels hide a sharper story. Value is shifting towards fans, partners, women’s sport and flexible participation, and it is concentrating as it moves.
ResearchWhere sport meets health: activity, inactivity and the opportunity in between (2026)
England is more active than at any point in a decade, but the gains are going to people who were already likely to move. Meanwhile almost half a million adults wait for community MSK care. The opportunity lies in the ground between sport and the NHS.
ResearchThe state of UK digital health, 2026
Patients are using the NHS App more than ever, but the infrastructure behind it is moving more slowly. We look at the latest official data on what has changed, what has stalled, and what it means for providers and health tech firms.
ResearchWho pays for private care now, and what it means for where providers build
Private hospital admissions hit a fourth successive record in 2025, but the growth came from insurance while self-pay stood still. The early 2026 data suggests that is shifting again, and the regional pattern matters more than the national totals.
ResearchThe state of adult social care in England, 2026: steadier on the surface, tighter underneath
Vacancies are at a ten-year low, but the overseas recruitment that closed the gap has largely stopped, councils are still overspending and hospital discharge delays are rising. Here is what the latest data means for providers and investors.
ResearchThe elective backlog in 2026: a target met, a plateau, and an independent sector in the wrong places
England hit its 65% interim waiting time target in March 2026 and has not moved since. The latest data shows where the long waits are, where independent providers actually work, and why the two do not line up.
DigitalWhy we built the Webmins Score
Speed tests tell you how fast a page loads. They do not tell a café owner whether the website brings in bookings. We wanted one honest number that does, so we built it.
ResearchThe state of Yorkshire’s small business websites 2026
We checked 3,628 independent business websites across Yorkshire. Sector by sector and town by town, here is how they score and what to fix first.
NewsWebsite packages for small businesses, from £495
Three fixed prices, paid in three stages, with no calls needed. Here is how it works.
DigitalWhat AI search means for small business websites
People now ask assistants, not just search engines, where to eat or who to call. Here is how to make sure they can describe you accurately.
DigitalWhat café customers look for before they visit
Opening hours, a menu, reviews and a map. Most café websites in Yorkshire are missing at least one.
DigitalHow trades websites win more quote requests
Builders, plumbers and electricians are judged on trust before they are ever asked for a price. Here is what our research found missing.
Data & AIQuestions to ask before signing a clinic lease
The wrong site is the most expensive mistake in independent healthcare. Six questions that should come before the rent negotiation.
DigitalAnalytics and cookie consent: a plain-English guide for small businesses
You can learn how people use your website without nagging them or breaking the rules. Here is the approach we use ourselves.
StrategyUK market entry, one phase at a time
Overseas companies often arrive with a registered product and no channel. A phased entry lets you commit capital only as the evidence comes in.
NewsKnexu is now Minshall Group
Same people, same standards, a broader offer. Why we changed our name, and what it means for clients.
DigitalFive signs your website is costing you enquiries
Most small business websites do not fail loudly. They just quietly lose the people who were ready to get in touch.
StrategyBuild the tool, not the deck
If a recommendation only works when someone runs the analysis every month, a slide deck is the wrong deliverable.
Data & AIYour catchment is probably wrong
A five-mile radius is not a catchment. Two sites a mile apart can serve entirely different populations.
Data & AIPractical AI starts with the task, not the tool
The organisations getting value from AI did not start with a model. They started with a queue of work nobody wanted to do.
DigitalFeedback in the moment beats the survey nobody finishes
Health and social care services are asked to hear from patients more often. The answer is a simpler way to speak up, at the point of care.
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