Placeboard gives a town’s council, its businesses and its marketing one shared board: a fair route in for events and offers, nothing published without sign-off, a seasonal plan, and a live dashboard measured on visitors.
Most towns already have what visitors want: independent shops, food, green space, events and history. What they lack is one joined-up way to tell people about it. Businesses send news by email and some get heard more than others. Approvals live in long email chains. Reports count followers, because that is what is easy to count.
Placeboard puts it in one place. Every business gets the same route in, the council approves everything before it goes out, the year is planned around the seasons, and the results are measured on who came from outside the town and what they did next.
Shops, cafés, venues and partners send events, offers, news and listing changes through one simple form. No account needed.
Every request goes to a named officer before it is published. Each approval is logged with who gave it, when, and where it went out.
Seasonal campaigns, a content calendar and the documents behind them, in the council’s own project portal.
A live dashboard and a two-page monthly report: reach outside the town, website visits, clicks through to businesses and how many took part.
Town and parish councils, district councils, business improvement districts and destination partnerships: anyone responsible for bringing people into a place and showing that public money did it.
Use Placeboard on its own, or have Minshall Group run the campaigns, content and reporting on it for you. Place and visitor economy
The council approves every post, campaign and listing before it goes public.
One route in, the same criteria for everyone, and a record of every decision.
The measures are agreed at the start and tied to who came and what they spent.
Accounts, content, images and data stay the council’s, and can be exported at any time.
Most places do not need a new website. Placeboard adds a live What’s On to the one you have with two lines of code, and it is a direct feed: approve something on the board and it appears on your site straight away. If you have no visitor website, we build one with the feed built in.
£995 a year
or £100 a month
For places that already have a website they are happy with.
from £1,995 to build
Then £995 a year or £100 a month, hosting included. For places with no visitor website, or one that is past saving.
Founding place prices for 2027, excluding VAT. Want us to run the campaigns and reporting as well? We quote that separately.
We are looking for a small number of founding places to shape it with us.