Healthcare consultancy

Healthcare consultancy, measured by the return

We help independent providers, diagnostics groups, NHS trusts and health tech companies grow revenue, recover capacity and make better investment decisions, then build what it takes to deliver.

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Who we work with
  • Independent diagnostics and imaging networks
  • NHS trusts and private patient units
  • Private hospitals and clinic groups
  • Physiotherapy, MSK and sports medicine
  • Health tech and medtech companies entering the UK
  • Wellbeing and prevention providers

Health is where our work started, and where the return is most direct. A self-referral pathway is a new revenue line. A reconfigured referral-to-report operation is recovered capacity. A catchment analysis that stands up is capital released, or protected, on a site decision.

Because strategy, digital, data and brand sit in one team, the recommendation and the delivery do not get separated. When a pathway needs a booking journey, or a site decision needs a data model, we build it.

What we do

How we help.

01

Self-pay and private patient growth

Self-referral pathways, pricing and insurer and referrer engagement that open direct demand and convert more of what already arrives.

02

Pathway and capacity redesign

Referral-to-report and patient pathway mapping that finds where work waits and recovers clinical and administrative time.

03

Site selection and catchment analysis

Drivetime catchments, competitor mapping and population health profiles for any UK site decision, powered by DataLense.

04

Business cases and investment

Cases for boards, investment committees and funders, modelled and evidenced line by line.

05

Patient feedback

In-the-moment feedback from patients and people in care, routed straight to the right team, with Straight Talking as the platform.

06

UK market entry for health tech

Market sizing, priority locations, clinic and hospital channels, pricing and measured pilots, delivered with XV Capital Advisory.

Proof

Work we have done.

All work
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Prime Health · Health

A new revenue line, not a report

Access to diagnostics was gated behind traditional referral, capping direct demand and slowing patients down at the point of entry.

What we did and the return

What we did. We designed self-referral pathways and the booking and access model around them, so patients could enter directly without loosening clinical governance.

The return. A direct self-pay revenue line and higher conversion of the demand already arriving, with less pressure on traditional referral routes.

Commercial strategyDigital
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Medical Imaging Partnership · Health

Capacity recovered across a network

A multi-site imaging network carrying accessibility and efficiency drag across the referral-to-report pathway.

What we did and the return

What we did. We mapped the real referral-to-report flow across sites, found where work waited, and reconfigured booking, handover and reporting around the constraint.

The return. Enhanced patient pathways, improved access and recovered capacity across the network.

Commercial strategyDigital
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Housden Group · Public sector

NHS private patient units, run as a business

NHS Trusts sit on private patient units that under-serve the commercial opportunity, while still meeting the NHS obligation from the same estate.

What we did and the return

What we did. Working as part of Housden Group, we support PPU growth across multiple Trusts: insurer and referrer engagement, pathway and access design, and the commercial case.

The return. Private patient income grown inside the NHS framework, with PPUs run as a managed commercial operation.

Commercial strategy
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20 min 10 min
ASX-listed neurotechnology company · HealthIn progress

Taking a medical wearable to the UK

A listed neurotechnology company had UK regulatory registration for its wearable muscle-sensing device and early pilots, but no UK channel, pricing or clinic-facing proposition.

What we did and the return

What we did. Alongside XV Capital Advisory, we produced an independent UK market report: where affluence, self-pay demand and premium physiotherapy overlap, the priority locations, a clinic-led route to market and a founding-partner programme, with a phased entry plan and pilot measures.

The return. An evidence-led route into the UK that lets the company commit capital one phase at a time.

Commercial strategyDigital
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Our products

Platforms we built and run.

Live

DataLense

Healthcare commercial intelligence. Drivetime catchment scoring, competitor mapping and population health profiles for any UK site decision, before the capital is committed.

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First cohort · October 2026
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Straight Talking

Say it straight. We’re listening. Patients scan a code where care happens and say how it felt, in under a minute. Services get a direct feedback loop, and patients hear from each other.

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Questions

Frequently asked.

What does a healthcare consultancy do?

A healthcare consultancy helps providers and health companies make better commercial and operational decisions: where demand is, how patients move through a service, where capacity is lost, where to invest and how to grow. We also build the tools, journeys and data products those decisions need.

Do you work with NHS organisations?

Yes. Working as part of Housden Group, we support the growth of NHS trust private patient units, and we work with providers that deliver NHS-funded activity in independent settings.

Do you give clinical or regulatory advice?

No. Clinical and regulatory judgements stay with clinicians and the organisations responsible for them. We work on the commercial, operational, data and digital side, alongside your clinical leads.

How do you price an engagement?

Usually phase by phase, against agreed deliverables, so you can stop, adjust or continue at the end of each stage. Every engagement is scoped to an outcome before it starts.

Where are you based?

Our registered office is at 66 Paul Street, London, and we work with clients across the UK, as well as overseas companies bringing products to the UK.

Tell us the number you want to move

A first conversation is thirty minutes and costs nothing. Bring the outcome, the constraint and the date.

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