Digital

Build what the strategy needs

A small, senior product team that designs and ships real software: patient and customer front ends, portals, platforms and the integrations that tie them together.

The practice

Digital

If a recommendation depends on a spreadsheet and the one person who knows how it works, it is fragile. We build the missing piece properly: designed around the people who will use it, connected to the systems you already run, and shipped into production with real authentication and an audit trail.

We work in slices. Each one is usable and earning on its own, so the programme returns value long before it is complete. Two of our own products, DataLense and Straight Talking, started exactly this way.

What we do

Services.

Product discovery

The one question the product must answer, the people it serves and the data model under it, agreed before a line of code.

UX & UI design

Interfaces designed with and for real users, prototyped, tested and handed to build as a living design system.

Web platforms

Fast, accessible, search-friendly websites and web apps that are easy for your own team to keep current.

Apps & portals

Booking, referral, patient, member and partner portals, built against the systems you already depend on.

Integration & APIs

Clinical, CRM, finance and booking systems connected so data stops being retyped and starts being trusted.

Build, run & hand over

We host and run it with a runbook, or hand it to your team with the keys, the schema and the documentation.

Data & dashboards

Pipelines, reference data and reporting that make every number traceable, and show where work sits and what it costs.

AI & automation

Practical AI and workflow automation where it reliably saves time or improves a decision, with governance built in.

Small business websites

Fixed-price websites from £495, priced and started online, for independent businesses.

What it returns

Measured on the number.

Revenue

Demand converted online

Self-serve journeys that turn interest into bookings and bookings into revenue without a phone call.

Margin

Manual work removed

Double entry, chasing and reconciliation designed out of the operation.

Capital

An asset you own

Software, data and IP that sit on your balance sheet.

Related work

Where we have done it.

All work

Prime Health · Health

A new revenue line, not a report

Access to diagnostics was gated behind traditional referral, capping direct demand and slowing patients down at the point of entry.

What we did and the return

What we did. We designed self-referral pathways and the booking and access model around them, so patients could enter directly without loosening clinical governance.

The return. A direct self-pay revenue line and higher conversion of the demand already arriving, with less pressure on traditional referral routes.

Commercial strategy Digital

Read the case

ASX-listed neurotechnology company · HealthIn progress

Taking a medical wearable to the UK

A listed neurotechnology company had UK regulatory registration for its wearable muscle-sensing device and early pilots, but no UK channel, pricing or clinic-facing proposition.

What we did and the return

What we did. Alongside XV Capital Advisory, we produced an independent UK market report: where affluence, self-pay demand and premium physiotherapy overlap, the priority locations, a clinic-led route to market and a founding-partner programme, with a phased entry plan and pilot measures.

The return. An evidence-led route into the UK that lets the company commit capital one phase at a time.

Commercial strategy Digital

Read the case

Medical Imaging Partnership · Health

Capacity recovered across a network

A multi-site imaging network carrying accessibility and efficiency drag across the referral-to-report pathway.

What we did and the return

What we did. We mapped the real referral-to-report flow across sites, found where work waited, and reconfigured booking, handover and reporting around the constraint.

The return. Enhanced patient pathways, improved access and recovered capacity across the network.

Commercial strategy Digital

Read the case

Small business?

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Works best with

The rest of the group.

The practices are designed to combine. Most programmes use two or three.

Commercial Strategy

Find where the growth is, and the route to it. Growth and commercial strategy, UK market entry, business cases, site selection, partnerships and go-to-market, each scoped to a financial outcome before we start.

Read The state of UK digital health, 2026 The elective backlog in 2026: a target met, a plateau, and an independent sector in the wrong places Why we built the Webmins Score The state of Yorkshire’s small business websites 2026 Website packages for small businesses, from £495 What AI search means for small business websites What café customers look for before they visit How trades websites win more quote requests Questions to ask before signing a clinic lease Analytics and cookie consent: a plain-English guide for small businesses Five signs your website is costing you enquiries Your catchment is probably wrong Practical AI starts with the task, not the tool Feedback in the moment beats the survey nobody finishes

What do you need digital to return?

A first conversation is thirty minutes and costs nothing. Bring the outcome, the constraint and the date.

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