UK market entry

Bringing your product to the UK market

For overseas health tech, medtech and sports tech companies. We work out where to launch, who buys, at what price and through which partners, then run a measured pilot. Delivered in partnership with XV Capital Advisory.

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20 min 10 min
Who it is for
  • Medtech and health tech companies with UK registration
  • Sports tech and performance companies
  • Digital health and wellbeing products
  • Companies choosing between direct sales and a UK partner
  • Boards that want evidence before committing capital
  • Founders who need a team on the ground in the UK

The UK is an attractive market, but it does not behave like the US or Australia. Private healthcare, the NHS, physiotherapy, elite sport and universities each buy differently, and the right first customer is rarely the obvious one.

We run UK entry in phases. Each one ends with something you can act on, so you commit capital a stage at a time: a validated market and location model, a named target list, a business case, a founding-partner programme and a pilot with agreed measures.

What we do

How we help.

01

Market sizing and demand

How big the opportunity really is, by segment and region, built from UK data rather than global estimates.

02

Priority locations

Where affluence, demand and the right providers overlap, ranked using DataLense catchment analysis.

03

Route to market and partners

Direct, distributor or partner-led, with the clinics, clubs, hospitals and channels that fit your product.

04

Pricing and business case

A UK price position and a customer business case that a provider’s finance lead will accept.

05

Founding-partner programme

Terms and incentives that give early partners a reason to commit and build demand with you.

06

Pilot management

Structured pilots with agreed measures, regular reporting and a twelve-month rollout plan at the end.

Proof

Work we have done.

All work
20 min 10 min
ASX-listed neurotechnology company · HealthIn progress

Taking a medical wearable to the UK

A listed neurotechnology company had UK regulatory registration for its wearable muscle-sensing device and early pilots, but no UK channel, pricing or clinic-facing proposition.

What we did and the return

What we did. Alongside XV Capital Advisory, we produced an independent UK market report: where affluence, self-pay demand and premium physiotherapy overlap, the priority locations, a clinic-led route to market and a founding-partner programme, with a phased entry plan and pilot measures.

The return. An evidence-led route into the UK that lets the company commit capital one phase at a time.

Commercial strategyDigital
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Eventmaster · Sport

Every ticket, more revenue

Ticketing was procured as a payment tool, generating a transaction and nothing after it.

What we did and the return

What we did. We built the strategy for its entry into the UK market, connecting ticketing to retail, fundraising and engagement, and optimised the pre-sale and post-event journey.

The return. Revenue captured before, during and after the event, across grassroots and non-elite events.

Commercial strategyDigital
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Questions

Frequently asked.

Do you help with UK regulation?

We do not give regulatory or clinical advice. We work alongside your regulatory advisers and build the commercial plan around your registration status and intended purpose.

Who is XV Capital Advisory?

XV Capital Advisory works with sportstech and healthtech companies looking to grow internationally. When those companies choose the UK, we run the entry on the ground together.

How long does UK market entry take?

A typical programme runs in four phases over about six months: validate, prepare, pilot and scale. You can stop, adjust or continue at the end of each phase.

Can you act as our UK presence?

Yes. We can provide part-time commercial leadership in the UK while you test the market, before you commit to a permanent team.

Which sectors do you cover?

Mostly private healthcare, physiotherapy and MSK, diagnostics, elite and professional sport, universities and wellbeing.

Tell us the number you want to move

A first conversation is thirty minutes and costs nothing. Bring the outcome, the constraint and the date.

Start a conversationSee the work