Find the growth
Where the next pound of revenue comes from, sized and ranked by speed and certainty.
You getA ranked growth plan with owners and numbers.
Commercial strategyDigitalHealthSport
Commercial strategy and digital, measured by the return
We find where the growth is, then build what it takes to get it. Clients bring us a number that needs to move, and we stay until it has moved. Deepest in health and sport.
Small business websitesFixed prices from £495, quoted online→
Why Minshall Group
Most strategy firms hand over a deck and leave. Most digital agencies build without a commercial case. We do both, so one team owns the plan, the build and the result.
We find the numberdesign the routebuild the platformtell the storyprove it moved
Who we are
Our clients include
Prime Health, Medical Imaging Partnership, Housden Group, Leeds Beckett University, Northumbria University, Eventmaster, The Sponsor Collective, Technique Health, Propel Teams
What we do
Commercial strategy finds the growth. Digital builds what it takes.
One team, two practices, and six things clients hire us to deliver.
How we work
Commercial strategyExplore →
Enter a market
UK market entry for overseas companies, and selling into the NHS for health businesses.
You getTarget buyers, pricing, a route in and a measured pilot.
Make the case
Business and investment cases, and the site and catchment evidence behind them.
You getA case a board or funder will sign, and the right location.
DigitalExplore →
Build the platform
Products, portals, apps and larger websites, designed with the people who use them.
You getWorking software in usable slices, owned by you.
Put data and AI to work
Dashboards, DataLense, workflow automation and practical AI, governed from day one.
You getDecisions on evidence, and hours given back.
Win online
Customer journeys, search and conversion, and fixed-price websites for small businesses.
You getMore of the right enquiries, measured.
Sectors
Where we go deepest.
Health and sport, and the ground where they meet. We know the regulation, the buyers and the economics well enough to be accountable for the outcome.
Our sectors
01
Health
Consultancy for NHS and private providers, and for health businesses working with and selling into the NHS.
02Sport
Governing bodies, clubs, events and sports businesses looking for new revenue.
03Where health and sport meet
Sports medicine, performance and athlete health: the ground few firms can credibly cover from both sides.
We also work with
Universities & research
Universities, incubators and research centres with assets that could earn.
See how →Public sector
Local authorities, destination and visitor economy bodies, NHS trusts and public bodies working inside a framework.
See how →Growth & private companies
Independent providers, operators, scale-ups and start-ups finding their next stage.
See how →Selected work
Recent work.
- 01 Prime Health A new revenue line, not a report Health
- 02 ASX-listed neurotechnology company In progress Taking a medical wearable to the UK Health
- 03 Housden Group NHS private patient units, run as a business Public sector
- 04 Medical Imaging Partnership Capacity recovered across a network Health
- 05 Eventmaster Every ticket, more revenue Sport
- 06 Leeds Beckett University Research, made fundable Universities & research
Products
We built these because clients kept asking.
Products we own and run. Each started as a problem we saw in client after client.
All productsLive
DataLense
Healthcare commercial intelligence. Drivetime catchment scoring, competitor mapping and population health profiles for any UK site decision, before the capital is committed.
Explore DataLenseFirst cohort · October 2026
Straight Talking
Say it straight. We’re listening. Patients scan a code where care happens and say how it felt, in under a minute. Services get a direct feedback loop, and patients hear from each other.
Explore Straight TalkingFounding places · 2027
Placeboard
Bring people in. Show it worked. One board for a town’s council, its businesses and its marketing: a fair route in for events and offers, approvals with an audit trail, a seasonal plan and a live results dashboard.
Explore PlaceboardInsights
Things we have been thinking about.
Research
Selling into the NHS in 2026: the real routes to market
The NHS still spends tens of billions a year outside its own organisations, but the buyers, the rules and the assurance bar have all changed. Here is what the evidence says about where to start.
ResearchThe business of UK sport, 2026: where the money is moving
Record revenues, record audiences and record activity levels hide a sharper story. Value is shifting towards fans, partners, women’s sport and flexible participation, and it is concentrating as it moves.
ResearchWhere sport meets health: activity, inactivity and the opportunity in between (2026)
England is more active than at any point in a decade, but the gains are going to people who were already likely to move. Meanwhile almost half a million adults wait for community MSK care. The opportunity lies in the ground between sport and the NHS.
Have a number that needs to move?
Build your brief online in a few minutes, and we will send a short written proposal with a fixed price within two working days.