How trades websites win more quote requests
Builders, plumbers and electricians are judged on trust before they are ever asked for a price. Here is what our research found missing.
For a trades business, the website has one job: to make a stranger confident enough to ask for a quote. In our Yorkshire research, trades sites averaged 62 out of 100, and the gaps were mostly about trust.
Say where you work
Only 8% of trades sites listed the areas they cover. A simple list of towns tells visitors you will travel to them, and helps you appear in local searches.
Show proof
21% showed accreditations and 32% showed photos of past work. Trade memberships, insurance and before-and-after photos do more to win work than any slogan.
Make asking easy
Half had a quote or enquiry form, and 44% a tap-to-call number. Put both near the top of the page. Many people will not phone, but they will fill in four fields.
Reviews
29% showed reviews. A few genuine reviews, close to the quote form, reassure people at the moment they decide.
Our concept builder’s site shows these working together, including a before-and-after slider. The free website check scores your own site against what customers expect from trades.
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