A new revenue line, not a report
01
The challenge
Access to diagnostics was gated behind traditional referral, capping direct demand and slowing patients down at the point of entry.
02
What we did
We designed self-referral pathways and the booking and access model around them, so patients could enter directly without loosening clinical governance.
03
The return
A direct self-pay revenue line and higher conversion of the demand already arriving, with less pressure on traditional referral routes.
Published with the client’s agreement. Ask us and we will walk you through the detail.
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